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Why You Should Have a Professionally Written Bio

We all know first impressions make an impact, and your bio is certainly no exception! Having a professionally prepared bio influences how you are perceived by peers, clients, collaborators and potential employers.

It doesn’t matter what your field in life is. Your bio is a tool for personal and professional growth and having it professionally written will be an indisputable game changer for the better.

Your professionally crafted bio showcases your unique value proposition and unique skills served up to your targeted audience. It is a compelling and effective way to communicate your unique style. 

Some highlight areas where a professionally prepared bio holds particular impact.

Credibility, Authority – Your bio has the power to position you as an expert in your field, reinforce your reputation, and alter people’s perception of you. Written correctly it highlights your milestones, achievements, qualifications, expertise, and experience. By having it written clearly and concisely, without filler words and fluff, your bio can be quite the compelling document.

Your Personal Branding – Branding is not just about the graphics you use in your digital marketing. Personal branding in your bio clearly conveys exactly who you are, what your passions are, the stand you take in life, and most importantly, what qualities you bring to the table. It makes you relatable and approachable and inspires trust. This is without question an important point with potential employers. It tells them whether your qualities will be a good fit for their teams and company.

Networking – This is an important tool in your career development toolbox. Your well prepared bio can present lucrative opportunities to you online, in digital meetings, through email, on social media, and during in person events such as conferences and workshops. It can also signal to others what kind of contributor you are in your chosen niche.

Search Engine Optimization – SEO – Your professionally prepared bio will be written with relevant keywords and key phrases which will be picked up when potential clients or employers do relevant searches for professionals in your field. This is a critical piece of the puzzle for your visibility and ultimate success.

Marketing – What a valuable asset to have in your marketing back pocket! Use your professionally written bio in promotional emails, event brochures, press releases, digital and printed promotional materials, and on event websites. A well written bio can be changed up to fit different needs, scenarios and purposes.

Maureen McCullough LLC is headquartered in Hackensack, Bergen County NJ.

We are in business 20+ years with an A+ Better Business Bureau rating.

Call or text us today at 201.753.1677 or 201.523.4332 for a FREE 15 minute Career Marketing consult.