Cohesive branding 101 continued. Although the allowed characters may vary as shown below, it is extremely important to establish brand recognition with profile names that match across the board. This also gives a very healthy boost to your marketing efforts … Read More
Whether you have a website, an Etsy shop, an eBay store, social media such as Facebook, Instagram and YouTube, a Pinterest presence, some or all of the above, branding is the most important thing you can do for your business. … Read More
So, your Etsy shop is open for business. So is your website. And your Facebook business page is up, as is your Instagram business page. But somehow, everything is feeling a little disconnected. Here’s a tip to make your shop … Read More
Clients and many others ask me how to figure their conversion rate to judge how their e-commerce website or Etsy shop performance is stacking up. Too many of them are more concerned with running ads than actually understanding and being … Read More
Do you have an Etsy shop and are you wondering how to demystify the best way to search engine optimize it? Etsy has a great many help topics on this subject, but it can become quite overwhelming, especially when you … Read More
So, you have an Etsy shop, you have a website, and you have social media accounts like Facebook and Instagram. They all need fixing, tweaking, SEO, cohesive branding, and more in order to start generating income. What’s the priority? What … Read More
Have you disappeared from page one and page two of Etsy Search? It’s not uncommon but it can certainly be an uncomfortable feeling. It’s not the end of the world either. This too can be fixed. Many Etsy shop owners … Read More
It’s super important for your business branding to be transparent and cohesive across the board. Our guide helps you know what size your Etsy shop images should be, as well as Facebook, Instagram, Twitter and YouTube. Read on. It’s important … Read More
Many clients have a hard time understanding the requirements of Google My Business in conjunction with their home based business. More often than not I get calls from small business owners who have just had one or more of them … Read More
The Covid 19 Pandemic brought about many lifestyle altering changes to our lives. From the amazing convenience of ordering food, groceries, medicines and other necessities of life online with the ability to have them delivered straight to your door, to … Read More